Stella Artois releases a rather tongue-in-cheek viral video, the “Stella Artois 9 Step Pouring Ritual”. The video comes in anticipation of the Stella Artois World Draught Masters competition on October 26, 2011, in Buenos Aires. True to the Draught Master’ s underpinnings, the video’s jocular tone promotes the brewery’s time-honored 9 Step Pouring Ritual that is practiced and revered by the world’s best bartenders and connoisseurs from around the world

Seen on Hypebeast

1. futekii liked this
2. niceguysfree posted this